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Post by account_disabled on Feb 20, 2024 1:33:06 GMT -6
It is recommended to test with different headers. Add personalization such as recipient name. Content depends on the subscriber's data. Let’s move on to click-through rates. Click-through rate – The ratio of clicks to messages sent. As is the case with we can handle both types of click-through rates. The percentage of unique people who clicked at least once Non-unique All clicks are counted. Example If you send , emails and the number of people who clicked C Level Contact List at least once is total clicks then the coefficients are as follows Unique click-through rate , Non-unique click-through rate , a more reliable. A metric is unique . To improve this metric we need to analyze exactly where recipients clicked. A click map will help with this, where a personalized click percentage will be shown for each link element in the creative. If all clicks on an element are logged it is worth considering changing the creation.
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